What's wrong with today's advertising award shows?

Read this article on the 'adsoftheworld' website and decided this article deserved a mention on my humble blog.

I subscribe to these views completely. Here are 4 things pointed out by the author:

1) Effectiveness isn't considered

2) Scams are allowed

3) Patting our own shoulders - no one outside of the ad industry takes them seriously

4) High cost of entry.

Read more here.