What strategy planning is not

Strategy planning is not obsessing over "insights"

Strategy planning is not about being at war with the creative team

Strategy Planning is not about not-being-client-servicing

Strategy planning is not about endless ppt slides of 'gyan' you learnt in college and swore you would never touch again

Strategy planning is not saying things nobody else seems to understand or honestly, even cares about

WHAT STRATEGY PLANNING IS:

Strategy Planning is about identifying the problem at hand and describing it in one line

Strategy planning is about bringing a new perspective to the table (could be through a ppt)

Strategy planning is the ability to make a 'brainstorm' constructive and prevent it from dragging on for ever

Strategy planning is the ability to acknowledge and make note of a good idea

Strategy planning is to be a treasure trove of fascinating stories and anecdotes and information

Strategy Planning is to be like a sponge, absorbing all the knowledge that surrounds you

Strategy planning is to love people enough to understand what they actually mean when they say something (during consumer research)

Strategy planning is to respect a client servicing persons job (knowing that you will not be able to handle the job in a 100 years)

Strategy planning is about making sense to the creative teams

Strategy planning is about making sense