Wednesday, September 10, 2008

"The round pegs in the square holes"

This is one of my favourite 'copy' of all time. There is not a single time I have seen the commercial or read this copy without getting goose-bumps:

So Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people. While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.


Aiswarya said...

hm... interesting!!!!!!111

Ramesh Srivats said...


Wandered in here thru Rahul Jauhari & Meraj.
Totally agree with you on the power of this apple TVC. In fact, it's this TVC that inspired my current start-up. It's called Hungry & Foolish (thak you Steve Jobs).


POOJA NAIR said...


Thanks for dropping by!

Hey Ramesh!

Thats a great story!!! Here's to Hungry & Foolish!