What a concept! To be strong and light at the same time. Trust Samsonite to introduce such a product.
But what inspired me to write this blog-post is the TVC I saw of it. I was floored.
A man cartwheeling, holding the suitcase. I doubt there is a more simpler and more creative way to demonstrate lightest AND strongest. The art direction of the commercial is a total bonus. Deadly combination of beauty and brains. Pardon the cliched usage.
See the ad here. The cleverest and prettiest ad ever. Dare I say!
2 comments:
you explained it well...'cleverest & prettiest'.
i particularly loved the huge black n white canvas in the backdrop...its not advertising, its art!
sahee hai. i liked the ad too, but i missed out thinking about the 'lightest' part.. but you're right, it's a very clever way to put the point across.
(hehe.. the word for verification is pyrlo. pyr lo, pyr do!)
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