What a concept! To be strong and light at the same time. Trust Samsonite to introduce such a product.
But what inspired me to write this blog-post is the TVC I saw of it. I was floored.
A man cartwheeling, holding the suitcase. I doubt there is a more simpler and more creative way to demonstrate lightest AND strongest. The art direction of the commercial is a total bonus. Deadly combination of beauty and brains. Pardon the cliched usage.
See the ad here. The cleverest and prettiest ad ever. Dare I say!