Thursday, August 26, 2010

The answer is "yes"

The answer to the question that formed the title of my previous post is, as per my instinct, "Yes".

To help me with this argument,I came across a book by the late Mr. C. K Prahalad called "The fortune at the bottom of the pyramid".

The book includes several case-studies of corporates that have earned great profits by doing good!

I think every big corporate company should follow this principle to simultaneously eradicate poverty while earning profits.

The entire book is available online on googlebooks. But, for those who'd like a hard copy, I found it at Landmark for Rs 650/-. My guess is that it should be easily available at any good book store in India.

No comments: