"My favourite ad" award for 'yeh nok jhok...'

"Yeh nok jhok" is how the hindi jingle for the latest Limca ad begins. Roughly,the phrase refers to playful mutual teasing.

If you see the TVC you will get the meaning a little better, just from the visuals.

In December 2008, the previous Limca TVC had inspired me to start a 'my favourite ad' award on this blog. I had conferred the first ever 'my favourite ad award' to the Limca TVC featuring Sushma Reddy. You can see that TVC in that post. I have given out the award to numerous ads since, and this time I am happy to give the coveted trophy to the current Limca TVC.

What a delicious confluence of poetry, art and advertising - once again!

This ad definitely has the quality I look for in a TVC for this trophy - that of never tiring you of viewing it.

Okay and here's my tribute to the poetry used in the ad:

I shall translate it for the enjoyment of a larger audience.

Such playful banters - the fountains conspire it...
The cool sighs, the cool sights - why don't you own them once again?
Why don't you wake those sleeping desires
And celebrate a fresh relationship?

Why don't you soak your dreams in the freshness of these fragrances?
why don't you help yourself to a few thrills from these sweet-sweet moments?

Limca - get soaked in freshness!

And while it sounds beautiful in English, in Hindi it is a 1000 times more endearing!

Only problem is that I hate the taste of the product. :p But I don't mind a glass of this ad anytime!

"My current favourite" award for the Lime and lemony allure

The "my current favourite" ad award

The latest Advertisement for Limca is one ad that I don't mind watching repeatedly. I was watching a movie (khosla ka ghosla) on SetMax the other day and we all know how irritating the ad-breaks can get. (even to those of us who are responsible for them :) )

I find it particularly irritating because it often causes me to miss a few seconds/minutes of the show that I'd be watching. This happens because I flip channels during the commercial break because its utterly boring to see the same set of ads repeatedly in each break. By the time I surf and get back, the break would have already got over, and my show would have already started. Sometimes, this causes me to forget about what I was watching originally altogether!!!

The Limca ad too, was aired in each commercial break throughout this movie and I happily drank it down each time. The beautiful jingle, the mysterious splashes of water, sizzling Sushma and that hottie model. (somebody tell me his name)

The ad has a perfect blend of mystry, sensuality and intimacy - the qualities essential in making a lovemark out of a brand.

Each time i would try and listen to the lyrics, learn the song, and you really can't watch enough of the classy pair featured in the ad.

The first ever "my current favourite" award goes to the Limca - fresh ho jao commercial. :)

You can enjoy it here.