Monday, December 29, 2008

Is advertising an art or a science?

This is a topic that has been reverberating on the august corridors of advertising since time immemorial.

So, here’s my two penny’s worth.

Yes, there is art involved. But when art gets restricted by a brief and a deadline, it no longer remains ‘art’ in its pure sense.

Advertising is not art enough to justify arrogance

Yes, science is involved in terms of logical thinking but not in terms of following proven formulae to arrive at a definite solution

Advertising is not science enough for anyone to claim authority over the results before an idea is executed.

Its only when people feel strongly about either that conflicts occur.

That’s when the art director gets offended when asked to increase the font size of the copy. He sees the “work of art” getting distorted.

The planner fusses over the comprehension levels of TG. He forgets to include the element of uncertainty in his “findings”

The copy writer gets hurt when asked to keep the copy short. He sees it as an obstruction in his display of words.

Truth is that we are all in the same boat and the only way to stay afloat is to sell the brand.

The verdict:
You can call it what you want but deep inside you know, its all about raking in the profits.

1 comment:

The Blacksheep said...
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