Recently, while chilling at Mirrisa beach, it occurred to me that every beach on the world will have sand creations - from the ubiquitous sand-mountain to the intricate castles.
It made me think of certain truths that bind humanity together - like a smile - everybody knows a smile when they see one.
These are the kinds of truths that mainstream advertising agencies have a constant thirst for.
It's through these universal truths, insights if you please that we create ads that are universally relatable.
Of course with increasing individuality and corresponding advancements in technology, we have now shifted to the new-age many-to-one communication strategy as opposed to the traditional one-to-many strategy. Wherein we can focus on more customised truths.
Yet, this exercise is fun. Lets put together a list of universal truths. Do share the ones you may have bumped into.
Look around you! :)