Read this article on the 'adsoftheworld' website and decided this article deserved a mention on my humble blog.
I subscribe to these views completely. Here are 4 things pointed out by the author:
1) Effectiveness isn't considered
2) Scams are allowed
3) Patting our own shoulders - no one outside of the ad industry takes them seriously
4) High cost of entry.
Read more here.
2 comments:
Good point P. I have my own pet peeve against award shows. I am fighting huge numbers of creative youngsters, yet to join advertising, who religiously believe in the following:
1. Doing only scams (small logo on RHS)
2. Awards are everything
3. Clients are stupid.
4. Servicing/Planning is inferior DNA
And the solid advertising that works is boring.
I am of course, labelled, unsuccessful and a *&*&head.
good reading. thanks! awards should be the least of the priority when you are doing something for commercial purposes.
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