I recently wrote a post in my other blog about my troubles with dandruff. When I wrote it I did not have my advertising hat on. I wrote that as a mere consumer.
Looking at the post with my advertising hat on, I realize that the post reflects on a need gap.
The need for a shampoo brand that seems honest when it speaks.
I may not be the only one turning cynical. What with all that synthetic hair and exaggerations.
Sure, it had worked in the beginning. We had fallen for the lure and brought the brands - sachet or bottle. But now, I feel they know for a fact that what they see in the ad is but a bold distortion of the truth.
I feel that people are now (or will soon start) looking for something they can hope to trust. They are no longer going to believe anything that you say, simply because you have a 'pro vitamin B5' or 'RDF" reducing factors or 'micro fruit extracts'
My guess is that all the artificial advertising is making them look at shampoo ads on a whole as a farce.
Not everyone can afford LUSH.
What if an affordable, accessible shampoo brand made a more real claim?
More important than the wonders it would do for the brand is the boost it will give the poor confused, cynical consumer…My guess is that the consumer will automatically respect you.
What's your view on this?